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Thursday 25 August 2016

Retail Marketing - A display I found compelling

While in Barcelona I decided to go roam the streets in search for some compelling and creative displays! while there was many wild and whacky displays, this one in the picture above I found to be a very good display. Its well laid out, the colours are good for this time of year and also I feel the clothing is great for the transition from summer to fall! The display is from Mango Barcelona. It was the first thing I saw when I walked into the store and it capture my attention immediately which I think is the main objective for displays,

Also I think the display works because the clothing is very versatile for all body types and skin colour. It is not just aimed at one group of people but whether you are size 6 or size 14 you could mix and match the clothing in this display to make it suit your own body type which will also create more sales, as more people will be able to see themselves wearing the items. The way the colour red and brown ties into the looks gives it a dash of colour which I think gives the display a bit of edge instead of being all black and navy!

Overall this display for me was very compelling! not just because it appealed to me and my fashion sense but also because I feel it would appeal to a lot of consumers and it would have a major impact on sales in the store!

Feather Headband - Bohemian Inspired - PARSONS X TEEN VOGUE ASSIGNMENT

By taking part in this course, it has given me a better understanding into what I would like to pursue in the fashion industry. Before this course my mind was a jumble of styling, photography and marketing however now the prospect of having all of those things while designing my own accessory line is overwhelming ! While designing the headband it gave me an insight into some hidden talents of mine! I have always loved art, drawing anything creative captured me.

While I sat there in my room coming up with a design inspired by different objects I found intriguing I imagined the whole collection. Jewellery, clutches, totes and backpacks. Ive realised this is an area that I would like to look more into and just maybe have my own creations placed in wardrobes all over the world!

Feather Headband

Monochrome rope		€3
jute roll		€1.50
feathers (green)		€2
feathers (pink)		€2
.5 hours @ €10.00		€5

		€13.50
20% profit		€2.70

Total cost plus profit		€16.20
Estimated Retail Price		€20.00

In regards to the pricing for this feather head band! I think they are reasonable and fairly priced.

To be sold and €20.00 in stores, I think is a very good price considering the amount of time gone into them, the headbands are all made by hand! If I were to create a large amount of these headbands I would maybe consider a different method of manufacturing, however I think the quality would be better if they were hand made, because you can pay more attention to detail.

Overall this assignment has thought me about what goes into designing, making and selling an accessory or any other item of clothing.

Oh Hello Sunshine

Hey Guys,

I've recently been all over the place with work and making decisions about my future, I haven't had time to sit down and reflect on what I was truly happy doing. That is creating content for YouYube , Instagram and my blog which I have completely neglected on all levels by the way! I hope that this summer I can release my inner creative crazy person and deliver some cool outfits, photography and advice!

If you would like to follow me on this journey, I'd be more than happy to show you what its like in the mind of a fashion obsessed, photography and travel geek!